1. What information do we collect?
Information you give us
- through registration;
- when you purchase an item;
- when you enter information on certain pages on the site or login using your social media profile or when you contact us by email. This includes your date of birth, name, email address, phone number and social media profile details;
- transaction details, purchase history and items saved on your basket;
- payment information and bank details such as your credit or debit card number and other card information, as well as billing and shipping details;
- other information we may ask in connection with promotional offers, surveys, contests or other marketing activities.
Information we receive from other sources, such as when somebody buys a gift for you on our site and from partners we jointly offer services with or from advertisers, about your interactions with them. This may comprise your name, geographic location, age, shopping habits, user-generated content (such as blogs and social media postings), social media user name or other social media profile information (such as number of followers), in each case as permitted by law. We rely on the lawful basis for processing (which could be the consent you give to third parties) prior to us receiving that information for processing. Refer to the third party privacy statements of each of the websites you interact with for further details of that party’s processing.
2. How do we use your information?
We use the information you give to us to:
- process any order that you make and make sure you have a great experience using our services;
- provide customer service and support and respond to your queries and requests;
- notify you that it’s your lucky day and you have been selected as a winner of a contest or sweepstake (or to confirm your entry to future competitions or events);
- protect and prevent against fraud;
- enable our experts to conduct data analysis to help us improve our services and advertising, including showing you our adverts as you browse the web. We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services; and
- keep you updated on our latest announcements or send you emails with information about our products that we believe may be of interest to you. You may receive marketing communications from us if you have purchased goods from us and you have not opted out of receiving that marketing. We will do this when we believe it is in our mutual legitimate interest to do so. If you would like to change your communication preferences or if you no longer want to be part of our mailing list, please Contact Us
We use the information we collect to:
- administer our site and improve your browsing experience, including tailoring content offered to you.
- to identify and prevent default in payments, fraud and other harmful activity, to defend our rights or property and to protect the rights and interests of our consumers and users; and
- as part of our efforts to keep our site safe and secure.
We use the information we receive from other sources to:
- combine it with information you give to us and information we collect about you for the purposes set out above (depending on the types of information we receive). These are companies approved by you, such as social media sites.
In accordance with the law, we will only retain your personal information for the period necessary to accomplish the purpose for which it was provided. We keep this data under periodic review to ensure it is still necessary for us to retain it. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Text Marketing Terms and Conditions:
We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.
By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.
Your phone number, name and purchase information will be shared with our SMS platform "Klaviyo". This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.
3. How we share your information?
We may share your personal information with our affiliated companies and with reputable service providers that help us run our business and improve our services and your customer experience, including matters such as warehousing and delivery, credit card and data processing, marketing and advertising, IT hosting and market research. In order to ensure the security of your transactions and prevent or detect fraudulent transactions, we may also share your information with our fraud screening partner. We won’t otherwise sell or distribute your personal data unless we have your permission or are required by law to do so.
Be aware that our site includes social network plugins, so certain data (your current IP address, visited sites, date and time) is forwarded to these social media services even if you are not registered with them. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. Unfortunately, we have no control over the extent, nature and purpose of such data processing or their privacy practices – we suggest you review their privacy statement.
You can rest assured that we’ll only disclose your information for the specific purposes mentioned in section 2 and that your data security is being taken care of. These third parties are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect it.
We may also disclose your personal information as necessary to protect the security and integrity of our site according with the law, in the event that we sell or transfer all or a portion of our business or assets to a third party, or as required or authorized by law.
4. Sharing information overseas
5. Security of data
We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, who are bound to comply with high security standards for the protection of your personal data, we also secure our operating environment adequately.
To protect your data against unwanted access, we use data encryption. Data collected from this site will be passed between your computer and our server and vice versa via the internet using 256-Bit TLS (Transport Layer Security) encryption. We will not use encryption though if you exchange only generally available information with us. In order to secure the transmission of sensitive bank and credit card details and to protect data from abusive use we utilize in transit encryption (SSL, Secure Socket Layer). Data stored in our database is also encrypted using 256-Bit AES encryption.
6. Your rights (and how to exercise them!)
As a much loved user of our site, you have the right to request details of personal information which we hold about you as well as the purpose of its processing (you can check in section 2 the lawful basis we rely on to process your information). You have the right to object to this processing if you wish, but please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit. In addition, you have a right to demand the correction of incorrect data and the deletion of that which is inappropriate or no longer needed.
If you are seeking to exercise any of your statutory rights, please click here. Your request will be investigated by our Data Protection Officer. A response to your request will be provided in writing as soon as possible and certainly within 30 calendar days of the day we received the request. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office .
7. User-Generated Content
Do not post on, or transmit to, this website or any other site managed for Mike’s Hard Seltzer, any pornographic, obscene, defamatory, libellous, threatening, unlawful or other material which could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, promote the excessive or irresponsible consumption of alcohol, or otherwise violate any law or regulation. Any such posts will be deleted.
8. Contact us
Just so you know, our legal name is ZX Ventures Limited. We are registered in United Kingdom with registration number 03023279 and VAT number GB745737502. You can contact our Data Protection Officer at firstname.lastname@example.org.
If you no longer want to receive marketing information from us, simply follow the ‘unsubscribe’ link in the e-mail we send to you. Have in mind that even if you opt out we may still continue to send you information that relates to any account or business relationship you may still have with us (i.e. a request you have made about our great spritz).
If you are seeking to exercise any of your statutory rights or if you have any comments, queries, or complaints about our collection or use your personal information please click here.