In 1997, a man in Canada mixed sweet, natural lemonade and vodka together. And it tasted great. So he put it in a bottle and called it “mike’s.” Is there a reason the “m” is lower case? Is his name Mike? The answer to both of these questions is “no.” Why try harder than you have to when you can just keep it simple and delicious? Fast-forward to today and we still live by that idea of not trying too hard, launching the new Mike’s Hard Seltzer: a little less sweet but just as delicious with a hint of natural real fruit flavour. So, everyone raise a can of mike’s. Here’s to you, man in Canada. Thank you for our favorite easy-to-drink and easy-to-love hard beverages.